Question 1

How many points does a purchase earn?

Accepted Answer

You set both rates in WishPoint's settings: Earn rate (points per $1 spent) and Redeem rate (points = $1 reward value). For example, an Earn rate of 5 and a Redeem rate of 50 gives a 10% effective reward. By default WishPoint uses the order subtotal and excludes taxes; you can choose whether shipping costs count toward points. Customers see clear progress estimates on product pages, in the cart, and at checkout.

Question 2

Can I exclude shipping costs from points?

Accepted Answer

Yes. In your WishPoint settings you can choose whether shipping costs count toward points earned. When excluded, only the product subtotal is used to calculate points — useful if you offer free shipping promotions and don't want them to inflate point totals.

Question 3

Which orders earn points?

Accepted Answer

WishPoint awards points only for paid Shopify orders with an identified customer. Each order can award points only once, even if Shopify retries a webhook. Refunds and cancellations automatically deduct the matching points so customers cannot keep progress from returned purchases.

Question 4

Can I run double-points events or seasonal promotions?

Accepted Answer

Yes. Bonus campaigns let you set a custom date range and a point multiplier — for example, 2× points during a sale weekend or 3× points on a new product launch. The multiplier stacks on top of your base earn rate automatically. During early access all limits are lifted. When paid plans launch: Free supports one active campaign at a time; Pro supports unlimited concurrent campaigns.

Question 5

How does redeeming a reward work?

Accepted Answer

When a customer reaches their goal, WishPoint creates a Shopify discount code for that customer to apply at checkout. The discount is scoped to the selected reward product or variant where Shopify supports it, and it expires after 30 days if unused. You can also enable partial redemption — customers cash out whatever progress they've built up, even before hitting 100%, and receive a proportional discount.

Question 6

Do points carry over when a customer sets a new goal?

Accepted Answer

That's up to you. With carry-over enabled, a customer's existing point balance is credited toward their new goal the moment they choose it. With carry-over disabled, the new goal's progress bar starts at zero — the points themselves aren't lost, they just don't count toward the new target until new purchases are made.

Question 7

Are reward codes also free-shipping codes?

Accepted Answer

No. WishPoint reward codes currently discount the selected reward item only. Free shipping is intentionally not bundled into the same discount code because a broad shipping discount could apply to unrelated carts.

Question 8

What happens if a reward code expires unused?

Accepted Answer

Reward codes expire after 30 days. If a code expires before WishPoint verifies that it was used, the reserved points are released back to the customer so they can choose another goal or redeem again.

Question 9

Do points expire?

Accepted Answer

You control this in your WishPoint settings. During early access the expiry window is fully configurable for all merchants. When paid plans launch: Free plan locks expiry to a fixed 90-day inactivity window; Pro lets you set any window, extend it, or turn expiry off entirely. Pro subscribers also unlock automated expiry warning emails at the 30-day and 7-day marks so customers are never caught off guard.

Question 10

What happens to points when a customer returns an item?

Accepted Answer

Points are adjusted automatically. For a full cancellation, all points earned from that order are deducted. For a partial refund, points are deducted proportionally — for example, if a customer earned 80 points on a $100 order and returns $25 of items, 20 points are deducted. Each refund is processed independently, so a customer who makes two separate partial returns on the same order is adjusted correctly for each one.

Question 11

What emails are sent to my customers?

Accepted Answer

Transactional emails — Points Earned, Goal Reached, and Redemption Confirmation — are sent automatically whenever email notifications are enabled. Pro subscribers unlock two additional groups: expiry reminder emails (30 and 7 days before points expire) and engagement emails (a near-goal nudge when a customer is 80%+ of the way there, a monthly progress summary, and a re-engagement email for customers who haven't purchased in a while).

Question 12

What address do emails come from?

Accepted Answer

WishPoint uses Resend for reliable transactional email delivery. Emails are sent from a WishPoint-managed domain on your behalf. The sender name displayed to your customers includes your shop name so recipients know the email is from your store.

Question 13

Does WishPoint work with my Shopify theme?

Accepted Answer

Yes. WishPoint uses Shopify's native Theme App Extensions — no code is injected into your theme files. It works with any Online Store 2.0 theme, including Dawn, Craft, Refresh, and any premium theme.

Question 14

Will it slow down my store's Lighthouse score?

Accepted Answer

No. The widget loads asynchronously and is only initialised after the page is fully interactive. It has zero impact on your Core Web Vitals or Lighthouse performance score.

Question 15

What happens if I disable the widget?

Accepted Answer

Disabling the storefront widget hides the customer-facing WishPoint experience on your theme. It does not erase existing points, wishlists, or order history. Customers will not be able to pick or redeem goals from the widget again until you re-enable it.

Question 16

What does the widget look like?

Accepted Answer

WishPoint ships with 7 visual styles — Minimal, Immersive, Glass, Gradient, Playful, Neon, and Elegant — plus light, dark, and auto colour schemes. There are two layout types: a floating circle button (sits in the corner) and a sticky progress bar (anchored to the top or bottom of the page). All styles support custom brand colours.

Question 17

Can I white-label the widget?

Accepted Answer

Pro subscribers will be able to remove WishPoint branding entirely for a fully white-label experience. During early access all merchants have full Pro access, so branding controls are available to everyone.

Question 18

Is WishPoint free right now?

Accepted Answer

Yes — completely. We're in early access, which means all features are free with no credit card required. You get full Pro access: unlimited goal participants, all 7 widget styles, advanced emails, full analytics, bonus campaigns, and no WishPoint branding. When paid plans launch, early-access merchants keep their plan free permanently. Billing will be handled through Shopify.

Question 19

What will the plans look like when paid billing launches?

Accepted Answer

Free will include up to 30 active goal participants, all 7 widget styles, transactional emails (Points Earned, Goal Reached, Redemption Confirmation), one bonus campaign at a time, a fixed 90-day points expiry window, and core analytics. Pro adds unlimited participants, configurable or no expiry, unlimited campaigns, the full email suite (expiry reminders + engagement emails), complete analytics, and the ability to remove WishPoint branding. All billing goes through Shopify.

Question 20

What analytics does WishPoint provide?

Accepted Answer

The core dashboard (free) shows total points earned and redeemed, active goal participants, redemption rate, and your top wishlisted products. The full analytics suite (Pro) adds time-series trend charts, near-goal funnel data, campaign performance breakdowns, and customer engagement metrics.

Question 21

Do I need to know how to code?

Accepted Answer

Not at all. WishPoint is entirely no-code. The onboarding wizard walks you through every setting, and the widget blocks are added via the visual Shopify theme editor.

Question 22

What happens to my customers' data if I uninstall?

Accepted Answer

Upon uninstall, Shopify sends WishPoint an uninstall webhook and customer privacy webhooks remain available for deletion/export requests. Customer data associated with your shop is handled according to Shopify's privacy requirements and WishPoint's retention policy. You can request a data export or deletion by emailing support.

Everything Shopify Merchants Need to Know

Points & Earning

Goals & Redemption

Points Management

Emails & Notifications

Widget & Storefront

Plans, Privacy & Setup

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