Everything Shopify Merchants Need to Know

WishPoint turns products customers want into visible purchase goals. A customer chooses a product, earns progress from paid orders, and receives a product-focused Shopify discount code when they redeem. Merchants control the earn rate, reward value, eligible products, branding, and customer notifications.

Yes. Free is $0 for up to 30 active goal participants and does not require approval of a paid subscription. Pro is $19 monthly or $190 yearly with a 14-day trial; Shopify shows the billing terms before you approve any charge.

Most of the work is completed through a guided, no-code setup: choose your points rates and branding, enable the WishPoint app embed and product-page block in Shopify's theme editor, then preview the experience before launch. Timing varies by theme and how much you customise.

WishPoint uses Shopify Theme App Extensions and does not edit your theme files. It is designed for Online Store 2.0 themes. If a custom theme behaves differently, contact support and we can help verify the setup.

Use the ungated merchant resource center at https://wishpoint.app/resources. The product-goal rewards playbook covers fit, paid-order progress, reward value, and an illustrative worksheet. Separate guides cover beauty, fashion and jewelry, and gaming and collectibles catalogues. None of those pages claim retention, conversion, or revenue results.

WishPoint uses Shopify-approved access to the store, customer, order, product, and discount data needed to calculate points, show goals, and create rewards. It never sees or stores your Shopify admin password. See the Privacy Policy for the complete data and service-provider details.

You set both rates in WishPoint's settings: Earn rate (points per $1 spent) and Redeem rate (points = $1 reward value). For example, an Earn rate of 5 and a Redeem rate of 50 gives a 10% effective reward. By default WishPoint uses the order subtotal and excludes taxes; you can choose whether shipping costs count toward points. Customers see clear progress estimates on product pages, in the cart, and at checkout.

Yes. In your WishPoint settings you can choose whether shipping costs count toward points earned. When excluded, only the product subtotal is used to calculate points — useful if you offer free shipping promotions and don't want them to inflate point totals.

WishPoint awards points only for paid Shopify orders with an identified customer. Each order can award points only once, even if Shopify retries a webhook. Refunds and cancellations automatically deduct the matching points so customers cannot keep progress from returned purchases.

Yes. Bonus campaigns let you set a custom date range and point multiplier. Free retains one campaign; Pro retains unlimited campaigns. Pausing a campaign does not free the Free allowance.

When a customer reaches their goal, WishPoint creates a Shopify discount code for that customer to apply at checkout. The discount is scoped to the selected reward product or variant where Shopify supports it, and it expires after 30 days if unused. You can also enable partial redemption — customers cash out whatever progress they've built up, even before hitting 100%, and receive a proportional discount.

That's up to you. With carry-over enabled, a customer's existing point balance is credited toward their new goal the moment they choose it. With carry-over disabled, the new goal's progress bar starts at zero — the points themselves aren't lost, they just don't count toward the new target until new purchases are made.

No. WishPoint reward codes currently discount the selected reward item only. Free shipping is intentionally not bundled into the same discount code because a broad shipping discount could apply to unrelated carts.

Reward codes expire after 30 days. If a code expires before WishPoint verifies that it was used, the reserved points are released back to the customer so they can choose another goal or redeem again.

Free applies a fixed 90-day inactivity expiry. Pro lets you configure or disable points expiry. Pro also includes expiry-warning email paths when email delivery is enabled.

Points are adjusted automatically. For a full cancellation, all points earned from that order are deducted. For a partial refund, points are deducted proportionally — for example, if a customer earned 80 points on a $100 order and returns $25 of items, 20 points are deducted. Each refund is processed independently, so a customer who makes two separate partial returns on the same order is adjusted correctly for each one.

Both plans can send three transactional types when notifications are enabled: Points Earned, Goal Reached, and Redemption Confirmation. Pro adds five advanced paths: points-expiry warnings, reward-expiry warnings, near-goal nudges, inactivity messages, and monthly summaries.

WishPoint uses Resend for reliable transactional email delivery. Emails are sent from a WishPoint-managed domain on your behalf. The sender name displayed to your customers includes your shop name so recipients know the email is from your store.

WishPoint uses Shopify's native Theme App Extensions, so it does not edit your theme files. It is designed for Online Store 2.0 themes, including Shopify's standard themes. Custom themes can vary; contact support if the app block or embed does not appear as expected.

WishPoint's storefront code loads asynchronously and is designed to minimise its effect on page rendering. Actual Lighthouse results depend on your theme, other apps, device, and network, so we recommend comparing a storefront test before and after enabling the widget.

Disabling the storefront widget hides the customer-facing WishPoint experience on your theme. It does not erase existing points, wishlists, or order history. Customers will not be able to pick or redeem goals from the widget again until you re-enable it.

WishPoint ships with 7 visual styles — Minimal, Immersive, Glass, Gradient, Playful, Neon, and Elegant — plus light, dark, and auto colour schemes. There are two layout types: a floating circle button (sits in the corner) and a sticky progress bar (anchored to the top or bottom of the page). All styles support custom brand colours.

Yes. The widget stays unbranded. All seven widget styles and custom colours are available on both plans.

Free is $0 for up to 30 active goal participants, one retained campaign, fixed 90-day expiry, three transactional email types, Core analytics, all seven widget styles, and standard email support.

Pro is $19 monthly or $190 yearly with a 14-day trial. It adds unlimited participants and retained campaigns, configurable or disabled expiry, five advanced email paths, Full analytics, and priority email support. Shopify hosts plan selection and charges require merchant approval.

Free includes Core analytics: the KPI strip, goal funnel, customer segments, and top wishlisted products. Pro adds revenue-attribution windows, comparisons and cohort insights, daily time series, days-to-redemption, and price-tier conversion.

Not at all. WishPoint is entirely no-code. The onboarding wizard walks you through every setting, and the widget blocks are added via the visual Shopify theme editor.

Upon uninstall, Shopify sends WishPoint an uninstall webhook and customer privacy webhooks remain available for deletion/export requests. Customer data associated with your shop is handled according to Shopify's privacy requirements and WishPoint's retention policy. You can request a data export or deletion by emailing support.